AM Group

B2B distribution and manufacturing of exclusive aftermarket components
for luxury vehicles

In portfolio since 2024

Websites: urban-automotive.co.uk, absolutemotors.eu, gpproducts.eu, studiounknown.nl

About AM Group

The AM Group is a leading player in the B2B distribution and manufacturing of an exclusive range of premium aftermarket vehicle parts designed for modifying and personalizing luxury vehicles. The group supplies premium aftermarket products through official car dealers and its own distribution channels, playing a crucial role in generating additional revenue streams for car dealers.

GP Products, Absolute Motors and Studio Unknown all operate under the umbrella of AM Group. The AM Group is characterized by its technology focus, its data driven media exposure and its disruptive market approach. GP Products serves as a leading aftermarket wholesaler in Europe, while Absolute Motors focuses on vehicle personalization for a global clientele. Studio Unknown, the group's Data driven Content and Lifestyle Agency, plays a crucial role in promoting and raising awareness of the products and services under the AM Group umbrella and several other third parties.

As part of this strategic collaboration, Urban Automotive has also joined the AM Group. Urban, based in Milton Keynes (UK), is a renowned manufacturer of high-quality aftermarket products for the personalization of luxury vehicles. The company specializes in creating premium aftermarket components designed to modify and personalize vehicles from brands such as Land Rover, Rolls Royce, Bentley, Lamborghini, Mercedes-Benz and Audi, all within an OEM+ concept. Urban and the AM Group have a longstanding history of successful collaboration. This partnership further solidifies their bond, enabling them to combine their expertise and resources to strengthen their position in the international market.