PXR

A digital media platform operating a multi-brand content and advertising portfolio across sports, tech and lifestyle

In portfolio since 2025

Website: pxr.nl

About PXR

PXR is a leading independent digital media group in the Netherlands, building a portfolio of well-known brands across sports, lifestyle and technology. With titles such as Voetbal International, VoetbalPrimeur, Men’s Health, Women’s Health, Runner’s World, Bicycling, Bright, Autoblog, Scientias and Babybytes, PXR connects highly engaged niche communities with advertisers looking for relevant and measurable reach.

What sets PXR apart is its unique combination of premium content and proprietary advertising technology. The company reaches nearly 14 million monthly unique visitors across its websites and apps, supported by a scalable tech stack that optimizes ad placement, monetization and user experience. By leveraging first-party data and a strong understanding of audience behaviour, PXR enables contextually targeted advertising while continuing to deliver high-quality, trusted content to its readers.

At the heart of the platform is PXR’s in-house developed infrastructure: nēxt, the proprietary front- and backend for its digital brands, and NextDay, the advertising technology that manages the sale and distribution of advertisements across the network. This centralized backbone allows PXR to integrate new brands quickly, streamline operations and continuously improve monetization performance—creating a strong foundation for scalable growth.

Founded in 2011, PXR originally started as a digital advertising specialist before evolving into a fully integrated media platform through a proven buy-and-build strategy. Over time, the company has successfully acquired and transformed brands into digital-first, high-performing assets, strengthening both its content offering and commercial reach. This approach has fueled strong growth and positioned PXR as a modern, tech-enabled media leader in the Dutch landscape.

With a strong management team, a diversified brand portfolio and clear ambition to further expand its reach and capabilities, PXR is well positioned to shape the future of digital publishing and advertising in the Netherlands. Together with NewPort Capital, PXR is ready to accelerate the next phase of growth—through continued innovation, further brand development and strategic expansion.